Personas your whole team actually uses.
Personas that live in your workflow, not in a folder. One schema. Searchable. Comparable. Built for product, design, marketing, sales and engineering.
If the docs are wrong, I've lost the afternoon before I write a line of code.
- Primary workflow
- Build and ship features on top of the compression API
- Tool stack
- VS Code, GitHub Actions, Datadog, Slack
- API usage
- Heavy — 3-5 API calls per feature, deep integrations
- Support pattern
- Reads docs first, opens GitHub issues, never calls sales
- API docs still reference deprecated v1 endpoints
- Rate limits hit at unpredictable times in production
- No sandbox environment that mirrors production
Personas die in a PDF nobody opens.
- UX, marketing and sales keep separate personas with no shared format
- No way to compare personas or see who work is actually for
- No link between personas and the tools teams use every day
A living source of truth your whole team actually uses.
- One schema holds UX, marketing, customer archetypes and AI agents side by side
- Aligned comparison spectrums make the defining differences obvious and shareable
- Linked Work, Evidence and ⌘K connect personas to Jira, Notion and your daily workflow
From blank slate to a persona your team uses
Four steps, and the app guides you through each one — whether it's your first persona or your fiftieth.
Build
Create personas from research or start from a template. The Setup Wizard picks the right schema — UX, marketing, archetype or AI agent — and fills in the structure for you.
Collaborate
Link evidence, compare personas side by side, and run facilitated workshops. Everyone — product, design, marketing, sales — works from the same source of truth.
Deploy
Turn a customer archetype into action. Solution Blueprint generates a recommended product setup, rollout plan and sales playbook your whole team can run with.
Evolve
Personas stay current as you learn. Track what changed, who changed it and when — and see at a glance which personas are due for a refresh.
Everything a persona needs to earn its keep
Get started with all of these straight out of the box — and more features are on the way.
One schema, every persona type
UX, marketing, customer archetypes and AI agents — modelled in one flexible, versioned template engine.
Compare to decide
Put 2–4 personas on aligned spectrums and see exactly who you're building for. Shareable, exportable.
From archetype to setup
Solution Blueprint turns "what kind of customer is this?" into a recommended product configuration, rollout plan and sales playbook.
Find anything in two keystrokes
A ⌘K command palette across personas, customers, pain points, tools and notes.
Evidence-backed & fresh
Link research to personas, preview it in-app, and see at a glance what needs review.
Private by design
Strict tenant isolation — your org's data is yours alone. No training on your content, ever.
Four profile types, one schema
Sections auto-relabel per type — so the same builder models very different things, side by side.
New to personas? We'll guide you.
You don't need to be an expert. A guided Setup Wizard gets your workspace going in minutes, and Workshop mode runs facilitated sessions that write results straight back to your personas.
One library, real value for every role
"I'm a product designer who needed a real tool to create and manage personas — and found nothing that did it well. So I built Persona Pal, to use with my own team, and now I want to make it available to everyone."Read the full story
Questions, answered
Make your personas living and useful.
Join the beta free. Suggest features and influence what ships next.
No credit card. No paywall during beta.