Built by someone who needed it to exist

I’m a product designer. For years I did the same thing on every project: research real users, build careful personas, present them — and then watch them disappear into a Figma file or a PDF nobody opened again.

Marketing had their own personas in their own format. Sales had a mental model in their heads. UX had the “official” ones. Nobody could compare them, nobody could see how a persona changed for a different kind of customer, and there was no link between the personas and the actual work we shipped.

I went looking for a tool that treated personas as living, usable things — searchable, comparable, evidence-backed, shared across the whole team. I found templates and slide decks. Nothing that did it well.

So I built Persona Pal.

It started as the tool I wished I had, and it’s grown into a full workspace: a flexible template engine, four kinds of persona under one schema, per-customer variants, side-by-side comparison, Solution Blueprints that turn a customer archetype into a product setup, and a ⌘K palette to find any of it in seconds.

I’m building it in the open, in beta, with early adopters. If you join now, you get free access while we’re in beta, and discounted pricing once paid plans arrive. And you help decide what comes next.